How to Track Your Guest Blogging Success with Google Analytics
Guest blogging is a great way to get your content in front of a new audience, build relationships with other bloggers, and boost your SEO. But how do you know if your guest blogging efforts are actually paying off?
Google Analytics can help you track your guest blogging success by providing you with data on:
- The number of visitors who come to your blog from your guest posts
- The pages on your blog that they visit
- The keywords that they use to find your blog
- The countries they come from
- The devices they use to access your blog
This data can help you identify which guest posts are the most successful, and which keywords are driving the most traffic to your blog. It can also help you track your progress over time and see how your guest blogging efforts are impacting your overall traffic and SEO.
3 Easy Steps to Set Up Google Analytics for Guest Bloggers
Setting up Google Analytics for guest bloggers is easy. Just follow these three steps:
- Create a Google Analytics account. If you don’t already have a Google Analytics account, you can create one for free.
- Add the Google Analytics tracking code to your blog. The tracking code is a small snippet of JavaScript that you need to add to the header of your blog’s HTML code.
- Verify your tracking code. Once you’ve added the tracking code to your blog, you need to verify it with Google Analytics. This will ensure that the data from your blog is being sent to your Google Analytics account.
See Your Guest Blogging Results in Action with Google Analytics
Once you’ve set up Google Analytics for your blog, you can start tracking your guest blogging success. To do this, simply log in to your Google Analytics account and click on the "Acquisition" tab. Under the "All Traffic" report, you’ll see a list of all the sources of traffic to your blog. You can click on the "Referrals" link to see a list of all the websites that are sending traffic to your blog.
For each referral website, you’ll see a breakdown of the number of visitors, the pages they visited, the keywords they used, and the countries they came from. You can also see a graph of the traffic from each referral website over time.
This data can help you identify which guest posts are the most successful, and which keywords are driving the most traffic to your blog. It can also help you track your progress over time and see how your guest blogging efforts are impacting your overall traffic and SEO.
Guest posting is when you publish content on another blog and add links to your website to drive traffic to it 5 Google Search Terms Increasing organic traffic which is any traffic that comes to your website using a search engine is important to all bloggersScreenshot from Google Analytics Copy this code snippet and paste it into every page of your website ideally within tags Doing so will allow Google Analytics to collect data about visitor activity on each individual page of your site including total visits per day or week average time spent on each page bounce rate and pages per session which can all be used for optimizing blog postsStep 2 Add Analytics tracking to Blogger Important It can take up to 24 hours for your data to show up in Analytics Sign in to Blogger Select the blog you
want to analyze From the menu click Settings Under quotBasicquot click Google Analytics Measurement Enter your Analytics quotGquot ID Click SaveThats at least what I can see with all of the Google Analytics accounts I have access to Report 7 User Explorer To really understand what makes your blog readers tick you need to get inside their mind and figure out what their goals are and how you can help them achieve each of those goalsThe most important part of guest blogging for you will likely be your guest post bio This is usually the only place you should include selfpromotion links back to your website blog product service book etc What you write in this section will depend on your guest blogging goals Time needed 30 minutesThen create a custom filter in Google Analytics that only includes
pages with blog in the URL This makes it easy to look at only blog traffic in Google Analytics 6 Create event tracking and goals My best tip for using Google Analytics to measure blog performance is to set up event tracking and goals says Elementives Heres how to get there log in to Google Analytics gt scroll to Behavior section in the lefthand menu gt select Site Content gt select All Pages like this Once youve opened the Site Content Section click the All Pages report Now that youve gotten to the All Pages report lets filter your Results Check the Results of each individual social media post Analyze influencers affiliates and creators youre sponsoring Analyze your guest blogging and content syndication campaigns Best practices for UTM tags and other things to know UTM tags are
casesensitive Plausible merges UTM tags that are identical to referral sources
Google Analytics is a powerful tool that can help you track the success of your guest blogging efforts. By using Google Analytics, you can identify which guest posts are the most successful, which keywords are driving the most traffic to your blog, and how your guest blogging efforts are impacting your overall traffic and SEO.